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Dodge started operating in the UK in 1922. After the war Dodge UK production focused on commercials with the cars being imported from Canada and then Australia. With Chrysler's bankruptcy the International operations were sold off with the final Dodge vehicles being built in the early 1990s by Renault.

The US Chrysler returned to international markets with the Jeep brand coming to the UK in 1993. From 1996 Jeep was selling Chrysler badged Neons and Voyagers. In the 21st Century the operation was renamed Chrysler-Jeep until the brands were separated three years later. Daimler reintroduced Dodge to international markets with the Caliber in 2006.

I have extracted the monthly sales data for the three brands during the Caliber era, the earlier years are monthly averages from annual totals.

Some 7,000 Calibers were sold compared to 13,000 Neons between 1996-2003.
Additional Compass maybe 1,000 and Patriot 3,000 but still under the Neon in total.

 

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Dodge Brothers Britain

Some key dates for Dodge Brothers international expansion and Dodge Commercials



Dodge Brothers From GracesGuide

■1922 Dodge Brothers formed a private company and started the import of parts from the USA. They purchased a small factory at Stevenage Road, Fulham. Previous to this they were imported by Charles Jarrott and Letts.
■1924 Moved to larger premises at Park Royal. Produced a 15cwt van under the Graham badge.
■1938 The first truly British Dodge was built with a Perkins engine.
■WW2 Factory produced components for aircraft including the Halifax bomber.
■1946 Production re-commenced at Kew with a range from 2ton to 6ton and with a cab similar to the Leyland Comet.
■1951 Exhibitor at the 1951 Motor Show in the Car Section.
■1957 Produced a 7-ton chassis with a Perkins P6 engine.
■1961 Employed 850 persons. Subsidiary of Chrysler Corporation of Detroit.
■1967 The Kew plant closed and production switched to Dunstable.

■Dodge Bus chassis have been imported into the UK since the early 1920s and assembled in Britain since 1927.
■In 1933 the company started to produce its own range, but still used US engines and gearboxes.
■In 1934 a 20-seater bus was produced with six-cylinder 23hp petrol engine, hydraulic brakes, and spiral bevel rear axle.
■In 1937 a 26-seat model was added. From 1938 this was the only PSV produced.
■1961 Manufacturers of commercial vehicles and distributors of private cars.
■1963 Motor Show exhibitor. Importers of Polara and Dart GT models
 
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