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  1. “We got it - it’s a great commercial.”

    Off Topic Discussion
    Ralph Gilles' fear is that the automobile becomes just a commodity. His job is to make sure that CGLLC products are 'recognized and noticed.' "I want Dodge owners to wave to each other.” Social media to be a bigger part of Chrysler marketing. Within 3 hours of the "Man's Last Stand" Charger ad...