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How Old Is The Caliber Driver

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74K views 430 replies 291 participants last post by  SteveA 
#1 ·
You know i've seen some calibers in my city and they all seem to be.....aged. I myself and 20 years old and i see guy and ladies in calibers that are in their 30's and i see very few my age...i saw one guy that was like 60 somthing.....

So how old is the CaliberForumz.com Caliber owner??
 
#413 ·
That's the way we like it! :)
 
#421 ·
Michigan Transportation Research Institute (UMTRI)

The younger the driver, the less likely they were to buy a new vehicle. The rate of new vehicle purchases for the so-called "millenial" market (ages 18-24) was by far the least likely to buy new (or at all) - about eight times less likely to buy than even those over age 75.

There were substantial increases from 2007 to 2011 in the number of drivers 55 to 64 years of age and 65 to 74 years of age. This trend likely reflects the aging of the general population, coupled with the increased probability of older persons having a driver’s license." It's also very likely that economics play a prominent role, given that recent reports have shown that most of the disposable income in this country is now held by those nearing or in retirement.

This would make sense, but automakers seem not to have noticed. Marketing trends still aim for the younger 25-35 age groups which, while a large percentage of the market, only make up about a quarter of it.

"The findings suggest that marketing efforts that focus on drivers 55 to 64 years old should have the highest probability of success per driver. The emphasis on this relatively older age group is further supported by the expected continuation of the graying of the population and the consequent continuation of the increase in the number of older licensed drivers."
 
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